I wrote a few weeks ago about the death of Intel and how they're choking on the dust every other tech company is leaving them in. Yesterday's Apple event confirmed that even further.
I'm a strong believer that what Apple is doing with their customer Mac chips right now — most recently with the newly announced M1 Pro and M1 Max chips — is going to change computing forever. Even if no one outside the company has gotten to test these babies yet, any reasonable interpretation of the numbers Apple presented would show both are a significant leap over the original M1, which itself was a massive leap over practically anything Intel is building. Apple is proving you can get twice as much performance and twice as much battery life out of a device by cutting the inefficiencies caused when incongruous hardware parts are forced to work together. I don't think there's any other company equally as well-positioned to take advantage of this in consumer electronics than Apple, but this could very easily open a floodgate where every major tech company tries to control its own destiny in its core hardware needs by designing its own chips. Either way, Apple appears to be running laps around Intel, and all laptop power-users will benefit.
These new chips are in almost every way the ultimate culmination of Steve Jobs' dream of seamless integration between hardware and software. I think we're at the precipice of a Mac resurgence in market share. We've already seen Mac sales trend steadily upwards during the pandemic, and if these chips are anything to judge from, there's more reason than ever to expect that trend to continue.
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