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Writer's pictureJoe Andrews

Speaking of: The Power of Stupid

If there's anything I've proven in my life time and time again, it's that the best ideas come from the stupidest seeds. The number of times I've been in a meeting of some sort and someone has said the phrase, "I know we were joking at first, but this is actually a really good idea," is off the charts. I think there are two main reasons for this. First, people do their best work when they're having fun, and joking around is no exception. However, secondly and most importantly, I think great humor and great ideas share a common ancestor: truth.

Great humor unveils a truth about our world and makes it comical by framing it in a novel way. Great ideas are solutions forged by considering a truth about our world in a novel way and figuring out how to adapt to it. Put together, humor reveals a truth, and viewing this truth through such a unique lens like comedy allows us to form unique ideas and solutions around this truth. In other words, adding a tasteful layer of stupidity to problem solving strips away the rigid constraints a problem's context is traditionally viewed in and reintroduces a new level of creativity to the solving process. And I think that's pretty cool.

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