How is it possible that the CEO of the most valuable company in the world is still somehow underappreciated?
When Steve Jobs died in late 2011, Apple's market cap was $350 billion. Today that number is over $2.2 trillion. Steve was a brilliant visionary and leader, but not even he can lead from the grave. It's utterly remarkable how Tim Cook has not only been able to smoothly transition Apple into new revenue streams like wearables and services but also make Apple's traditional hardware lines far more successful and ubiquitous than when Steve passed away. iPhone revenue is continuing to smash earnings every quarter. The Mac has seen a resurgence in the past four quarters unprecedented for the device. And on top of all this, Apple TV+ is somehow helping Apple break its own services revenue record every earnings call, and Cook somehow convinced us that wearing AirPods is a desirable look. Some CEOs are good at growing existing product lines, and others are good at helping the company transition into new ones. Tim Cook is the rare CEO that consistently does both phenomenally well.
Cheers, Tim Cook. Happy 10th anniversary.
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