You can tell a lot about a company by the look of their email unsubscribe page.
For the consumer, this could be the last interaction that person ever has with the brand. Looking at some well-designed, visually attractive unsubscribe pages, it is clear that some companies still value this final interaction even if the last nail is in the coffin. These companies know that every webpage with their logo on it is a thread in the fabric of that brand's image regardless of whether or not the customer has already been lost.
Looking at some horribly designed, circa 2002-looking unsubscribe pages, it is also clear that some companies could care less what this final interaction with the consumer feels like. They have let the weeds grow over the last seed that could have been planted in that customer's mind. It's these little touches that make some of today's best brands — Apple, Tesla, Nike — so enduring.
Unsubscribe pages matter.
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